A white paper template is very important document issued by the organization are intended to give an overview of a product and provide details which are related to the products. Generally the format of white paper template is like technical manual document or like brochures. The content of a white paper gives the information about the product of the organization; the feature of product, promotion of the product and highlight the solutions. White papers are usually used as sales and marketing document to attract and convince the customer to learn more about the product or purchase a product. Moreover, white paper templates are basically designed for marketing the product. These are among the top 10 tactics used by B2B content marketers. Your white paper template should have a title to attract the reader. You should organize and format your white paper template with preset sections such as abstract, problem statement and solution. About 78 % of buyers used white papers in the past 12 months to research B2B purchasing decisions. It should fulfill the objectives of your content strategy.
Importance of White Paper
Mostly, the white paper templates are designed for business to business marketing purposes such as between manufacturer and wholesaler or wholesaler and shopkeeper. Your title can make the difference between the good and the great white paper template. Spend time crafting a title that will grab your readers’ attention and entice them to read it. Normally white paper template is written in academic style than other marketing materials and also contains attractive visual of the product on the paper. White papers are not efficient as brochures but some white papers are very colorful. The white paper is strictly an already sales document used before the purchase. Governments are also used the white paper templates for presenting the government policies and also for law formulation.
